There are no unimportant details in your LinkedIn profile - every word and section matters for the viewer, as it’s the first impression before you introduce yourself in the initial message.
First things first: let’s not forget about the basic hygiene of LinkedIn profiles: unload the nice picture of yourself, put some nice cover image and try to fill the majority of the profile fields (including skills, industry, summary, education, location, and interests).
A nice example of the profile photo is Satya Nadella - he is smiling, not wearing sunglasses, eyes looking directly to the visitor of his profile. The cover picture does not contain any ComicSans text or any homemade image compilation of the products you’re trying to sell.
These fields are among the first things your prospect can see when deciding whether to accept your invitation to connect or not. That’s why you should think twice about what’s written here.
People often use the headline field to share a few words about their product, company or field of interest. Here you can try to put your sales pitch into no more than 7 words, as the headline should not be an article.
If you use the headline as the ground for shortened pitch, avoid being too salesy. It should only attract a prospect’s attention when the rest of the profile plus your further actions are meant to inspire confidence and hold that attention.
Of course, using a headline this way is not mandatory - if you’re feeling that having your current job title as the headline is enough for now, then just leave it as it is. If you are not sure what is better, we recommend running several a/b tests, trying different variations, then fixing the results of the experiment and choosing the best option.
Your summary should be the most accurate piece of text on your profile as it comes first right after the headline. People expect from the summary to figure out who you are, so better you give them what they want.
If not sure in your copywriting skills, then try putting there some epic phrase, life motto or philosophical quote. Sometimes five words could worth a thousand, just choose them wisely.
Boring sales summary:
Good-looking and realistic summary:
If you’re feeling that the education you have is not quite relevant to your current job title or not as prestigious you’d like it to be, then you can easily hide this field in Settings. For doing that go to ‘Edit intro’ and uncheck the item ‘Show education in my intro’.
When filling the experience field try not to leave it empty. If you’re not ready yet to describe your key competencies & achievements here and there, we recommend you to copy/rewrite a few words from the company description, e.g. ‘We’re a breathtaking FinTech startup based in NY with 50+ tech geeks on board. Last year got the Stevie awards for the fastest-growing company in our field...’ and etc.
Again, every field matters, so do not lose your chance to gently highlight some facts about your company and your team you’re really proud of. And the no-salesy-content rule is still in force.
Finally, check once again if everything’s ok with your past experience, make necessary updates and delete the outdated information. Besides, shortening the info about past experience can help you to highlight your current company’s description.
Using the attachments feature may help you to attract prospect’s attention to some slide decks you want your prospect to see. Pick up the best one or use hyperlink and attach the materials to your summary section, thus anyone viewing your profile will face the attachment right on the first screen.
This is a very simple, but still very powerful empathy test: remember who you are targeting and how you should look like for them to accept the invite. Put yourself into your perfect customer shoes, so what kind of LinkedIn profile you’d like? Whose invitation to connect you’d accept and whose won’t? If it’s too hard for you to alter perspective, then show your profile to your boss, colleagues, friends, and family - a fresh look may help to find out something you haven’t notice before.
The simplest way to mimic your client’s best friend is to gather several profiles of your ideal customer and find out what do they have in common. Follow the groups they like, use the language they use (words, phrases, emoji), add and highlight some skills they also have, publish or at least like a few posts on their favorite topics (they’ll be highlighted in the header of your profile, the articles section).
Avoid only two things here: having zero and 99+ endorses. In the first case, your profile will look too empty, and skills - questionable. Having 99+ endorses in the majority of cases just says that you were using a ‘mutual endorse pact’ on LinkedIn for several months endorsing some other people you’ve never known before. This is a very rare case when a real person has 99+ real colleagues to honestly endorse him for real skills.
Realistic 99+ (he’s an influencer and startup entrepreneur):
Advantages of having a recommendation:
Now using a custom URL is the basics of making your LinkedIn profile attractive and up-to-date. Go to ‘Edit Public Profile & URL’ in your settings to change the URL name. In the future, this will help you to share the really beautiful link with prospects and colleagues.
Thank you for reading this article!